Time Fragrance
TIME - Eau de Toilette
TIME - Eau de Toilette

I named my fragrance "TIME" because this is what scent means to me.  Fragrance is so evocative it can transport you immediately to any time, any place in your life. I always wanted to capture this sense...this time in a bottle...past, present and future.

Personally I have always been very sensitive to scents - they can shape my mood and stir long dormant memories.  When I had the chance to create my own fragrance I fully embraced the opportunity.  It's a passion of mine.  I have always collected fragrances - oils, candles, incense, perfumes and I love to use scents to set a scene or conjure a mood.  I love pine and cinnamon as they whisk me back to childhood Christmases.  If ever I have a hectic day, I love bathing in relaxing lavender.  I travel with my own blends and the first thing I do when I arrive anywhere is burn some of my favourite incense to make me feel at home.  I spent a long time defining the scents I love and why, while experimenting with combinations, blends and mixes.

I knew I didn’t want anything too heavy, too sweet or too fruity. My ideal was a fragrance that was sexy – but shy! A fragrance that made me feel happy,  warm and hopeful.  It had to be modern – but with a familiarity too. To achieve this, I combined smells that reminded me of the sixties - patchouli and a light musk - with scents from other, more recent times in my life – uplifting bergamot, an exotic spicy fragrance  and an unusual, addictive pink pepper from Peru that is said to elicit a happy feeling.  I added fresh lemon and warm jasmine to recreate the feeling of sun-kissed sexiness and freedom one enjoys on holiday.  For me these scents blended together are time captured in a bottle.

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I love how a fragrance can take you back to another place and time. It's such a powerful sense. TIME makes me feel young, happy, sexy and hopeful…
"Beauty Bible rates the loveliest new fragrances…Sophisticated, and complex…joyous…reminds me of Paris...the woman who wears this would be arty and creative...fresh but warm and happy, very happy" - beautybible.com "Lulu's fragrance 'Time' is a wonderful scent that comes beautifully presented and is the ideal gift for mums and best friends alike."
-- Girliegossip.com
"Lulu's first fragrance smells slightly different every time you wear it! With unusual ingredients like pink pepper and zesty lemon, it's ideal if you're fed up with flowery or sweet scents and want something different."
-- Closer

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  1. LOVE this perfume Review by Jules

    Finally I have found a perfume I really LOVE at the grand old age of 48 !!!! Its just so unusual and gorgeous - please could you do some matching body products ?? (although I also love your existing body producgts ! (Posted on 01/12/2009)

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